Category Archives: Innovators

Innovators participating in FuseBox24, 2014.

Loop.Coop FAQs

Q1 Will Shape/Colour/Texture be a good guide to sound?

Q2 Who owns  the music?

Q3 How do I make money?

Q4 How can I protect the things I create?

Q5 How can I get involved as a developer?

Q6 Can I integrate music with other platforms? Is there a project file?

Q7 How and where is my work backed up? Can I download a backup?

Q8 Can I delete music I’ve made if I don’t like it?

Q9 What do I do if someone copies my work and publishes it elsewhere?

Q10 What if somebody ‘valdalises’ my work?

Q11 How can I direct people to music that I’ve made, or music that I like?

Q12 I’m colourblind. Will that make it difficult?

Q13 How does the tutorials system work?

Q14 How do I find cool music I really love?

Q15 Can I use it on my iPhone?

Q16 Can I see who I’m collaborating with?

Q17 Can I communicate with people I’m making music with?

Metta Eggs FAQs (v 2)


I just don’t understand what it is? 

Metta Eggs help people socially share meaningful messages at key moments in life – full of love, kindness, humour and respect. We gather them via a simple, easy, personalised webpage with bespoke photos and words. The messages go inside handmade clay eggs, nested into a beautiful box and delivered before or after a special occasion.

Try our free virtual egg first, and send a message to a friend. That will give you a taste of it. And look at the sample webpage and others photos of what we deliver, and what people. Our customers say it’s as good to give as receive.

Call for a 10 minute consultation to explain how Metta Eggs can help you bring lasting delight to someone in your world.

Sign up for our newsletter.


I like it but I can’t afford it

You can try it for free first, with our virtual version.

Subscribe to our e-newsletter for special deals

If you buy one, you can have one free

Thanks to donations, we can supply Metta Eggs by donation (recommended £50) for people who are very ill, very elderly or dying.

If you want to share it with someone influential.

[[ Other versions (more affordable) coming later in the year ]]… Subscribe to our e-newsletter for special deals


Sounds a bit sentimental for me. Who really wants to hear / say that stuff?

Actually, to be honest, who doesn’t, really. We might feel a bit (or even very) awkward at first, but we’re yet to meet someone who actually doesn’t want to hear it.

We make it easy for people to find their own words. We have over  20 years experience in facilitating communication, and 3 years refining the Metta Eggs experience.

It can be whatever you want. Some people write really funny messages, some are more profound. We can set up your project with whatever tone of voice feels right to you, on behalf of who’s receiving it.


It seems a shame to break the beautiful eggs…

Then how are you going to make an omelette? Sorry. The egg jokes abound here. Get the yoke!

But seriously, people tell us that breaking open the egg reminds them of how fragile life is. It symbolises renewal, the great cycle of life, endings and beginnings, and the potential inside every moment and person. If you commission the seed version, your friend might be growing rocket from the “shell” for years to come.

Think of it as an invitation to participate in a ritual. We have few enough left in life.

You get to keep the box and the messages. People reopen them again and again. Later on we will invite you to receive your messages renewed, in keepsake form and other innovative new products and services so you can cherish them in a new way.


How is it different to an e-card? Or greeting card.

We facilitate….


Why is it so expensive?


What happens if (the recipient) doesn’t like it?


What happens if someone puts a nasty message in?

It hasn’t happened yet. We screen messages, just in case.


Can’t I just have the messages without the eggs


Can I have a different box


I don’t know how to break the eggs


Sounds like too much work?


Makes me feel physically ill to imagine people saying that stuff


He/she doesn’t like seeds / glitter

Long Run FAQs v1

Q. What do you do that’s different? (Current question from hell)

A. We’re changing how marketing and communication functions so that it can become a more useful tool for society and business. We have an innovative business model and products that give us new ways to listen to, capture and share conversations about what people need to be fulfilled. We focus on supporting the growth of new commercial opportunities that improve the ability of future generations to meet their needs while managing the planet’s finite resources.

We are a sustainability communications agency that embraces commercial opportunity as the route to change and brand-led conversations as the way to achieve it.

We combine innovation and communication know-how for better returns in a world that is uncertain, unsustainable and is going through transformational change.

We are led by the most important areas for change and not by the biggest budgets. So for example, we’ve set up Collide to harness and take into business the ideas of young adults on inter-generational problems that will impact their lives.


Q. What difference will you make to my business?

A. We’ll improve your consumer insight and relationships so that you are creating products and services that will create new value for them, you, society and the environment.


Q. Isn’t this just PR?

A. No if the definition is about reputation management, yes if it starts with having a relationship with the public. Our focus is on finding the right insights to build brand-led conversations.


Q. Do you have the right level of understanding and contacts within key sustainability issues?

A. The understanding of sustainability for anyone who works within this goal, from scientists to politicians, is constantly evolving, as we understand our planet and the impact of our actions on it, better. So we will always challenge ourselves to keep learning and collaborating. Over the last four years, the core team has worked directly with over 200 SMEs who are solving sustainability problems in sectors such as energy, transportation, agriculture, we have also worked with organisations such as Richard Branson’s Carbon War Room and the UK’s innovation agency, The Technology Strategy Board.


A. Are you just exploiting a trend?

Q. No in the sense this is not about green-washing, yes in the sense that we want sustainable business to be a trend that changes the unsustainable behaviour of consumerism that doesn’t account for the full impact on the planet and future generations.


Q. Am I the right customer for you?

A. We believe that to succeed in creating the changes in behaviour that might be required being creative with communications is not enough. We need to take risks in doing things differently, that means we might fail occasionally, in fact we hope we do so that we can learn how to be better. We understand that means most budget holders probably won’t want to work with us, but we’re exciting about what we can achieve together with the ones that do.


Q. Do you have the experience to work with big corporates?

A. The core team all have a successful, award littered, track record for delivering outstanding work for big and little corporates. We understand the dynamics and time to make things work.


Q. What evidence do you have of leading successful behaviour change campaigns?

A. We’re happy to talk you through case studies and have won awards for behaviour change that has had demonstrable impact on the bottom line for global banks, energy and education companies, as well as for UK PLC.


Q. Is the team virtual? Have other commitments? How does that work

A. Yes to a degree. We believe in the flexibility of getting the right talent for the job…


Q. How good is your insight?

A. As long as a piece of string! However, we are believers in design thinking so are keen observers out in the field and have our own habits to keep us alert to emerging signals. We also apply much of the discipline we’ve seen innovators use over the last few years and is in our experience much more rigorous than the standard communication industry practices we’ve also been part of.


Q. Is there anyone you wouldn’t work with?

A. Yes, anyone or company that we deemed to have unsustainable practices that they are not whole-heartedly committed to transforming.


Q. How do you measure your own impact?

A. We want to go further than any other communications agency and track everything from jobs created to CO2 saved. We don’t believe in limiting how we measuring outputs to just twitter followers. We’re working with the International Association for the Measurement and Evaluation of Communications to find a way to do this.


Q. Do you practice what you preach?


Q. I want to work with the principal, how will I know that you’ll stay on my business?


Q. Can I afford you?

Goodmoney FAQ

Does trading goods and services in-kind increase corporation tax?

No, trading £500 worth of goods and services for £500 worth of goods and services does not increase your corporation tax, providing that the goods and service you aquire qualify as a legitimate business expense.

Example 1: A printer trades £500 worth of printing leaflets to be inserted into a local newspaper. The local newspaper publishes an advert promoting a promotion on behalf of the printer, worth £500.

The expense qualifies as legitimate business expenses for both businesses and will net off, so whilst they will increase the turnover of an enterprise, there will be no increase in taxable profits.

Example 2: A coffee shop trades £300 worth of credits with their coffee shop with an architect who has submitted a planning application to use the pavement outside for tables and chairs.

The architectural practice can spend his coffee shop credits on any legitimate business expense, such as:

  • Client meetings that involve billable hours
  • Staff Christmas / Annual Party – up to £150 per member of staff

They may also exchange their credits with another member who has credits from a local enterprise whose goods and services they need.

Can I give credits to my staff?

Yes you can. Awarding credits to staff falls within the scope of employee benefits and would usually attract national insurance and income tax. However, in some circumstances these benefits are tax-exempt.For example, £216 per annum that can be paid to members of staff who work from home. Further information can be found from HMRC here:

Pension contributions are also tax-exempt, so an employee could use the opportunity of receiving credits to make additional pension contributions. For example, an employee is paid £100 per month in credits from a local supermarket. They make a corresponding pension contribution of £100 per month through salary sacrifice. No additional income tax and national insurance is due. The employee uses their credits instead of cash to pay for £100 per month worth of grocery shopping and they have made an additional contributed £100 per month into their pension.

How does it work with VAT?

If neither of the enterprises involved with the exchange are VAT registered there should not be any VAT due from either enterprise. However, the turnover of the enterprises will increase. Therefore, if the either or both enterprises are close to the VAT threshold, they should be aware that it could trigger VAT registration. The current threshold for VAT registration is currently £81,000. Click here for further information from HMRC.

If both enterprises are VAT registered, they will both be obliged to create invoices that include VAT and report them on their VAT returns. If the goods and services being exchanged attract VAT at the same rate, the VAT with net off to zero. If they do not, the enterprise supplying goods or services with the lower rate of VAT will be obliged to make up the difference on their VAT return. In addition, if one enterprise receives goods or services and issues the other enterprise with credits, the VAT would only net off when the second invoice is generated, not when the credits are issued.

If one enterprise is VAT registered and the other is not, the enterprise supplying the goods and services that attract VAT will be obliged to include VAT on their sales invoice and in their VAT return. They will have to pay VAT on the goods or services they have supplied as if they were paid for in cash. In such instances, we recommend agreeing a swap based on values that exclude VAT and agree for the VAT to be paid separately in cash.



Carduino FAQ’s

Is that a Raspberry Pi?

No. The brains of the Carduino is a microcontroller called the ‘Arduino’. It is an italian designed board, which is programmable, so that every time you turn it on it does what it was programmed to do. A Raspberry Pi, by contrast, is a mini computer more like a laptop or desktop, which boots up into an operating system when it starts.

So will the Carduino work with the Raspberry Pi?

This is definitely part of our roadmap. There are a number of advantages and disadvantages to both Arduino and the Raspberry Pi and we’re looking at the best ways to go build our projects to teach programming and electronics in the best possible way.

MumPower FAQs

From Mums

What type of work would I be doing?

All work is remote based so you can work from home. We’re focusing on task based work that can fit around your schedule. For example carrying out web research or helping write professional reports. At the moment we are working with our mums to determine exactly what type of tasks fit the MumPower workforce.

How much work would be available?

At the moment we cannot guarantee a certain number of hours a week. We are limiting the number of mums signed up to the service to try and make sure we can provide some hours to those already signup up.

What happens if I can’t complete a task?

If you are unable to complete a task within the agreed deadline you should let us know as soon as possible. Depending on the task we will either arrange for the remaining work to be passed to a new worker and have a new worker begin the task from the beginning. If we are able to use your work in the final deliverable then you will be paid for your time spent.

What much will I be paid?

Jobs are carried out at hourly rates depending on your experience and the job undertaken. We are committed to never taking on work that pays you lower than the national living wage (currently £7.65 an hour).

From Businesses

Who employs the worker, me or you?

You enter in to a direct service contract with the worker carrying out the work. The worker is responsible for their own tax affairs.

Do I take on any liability by employing a worker?

The relationship between you and the mum is the same as you and a self-employed contractor. You typically do not need employers liability insurance but you should understand the general implications of employing a freelancer.

How much does it cost?

Costs will vary on a job to job basis. We are committed to never taking on work that pays lower than the national living wage so the minimum hourly rate is currently £9.00 per hour.

What commission do you take?

A service fee of 15% is paid by the worker on all work carried out. The rate you are quoted includes this charge so there aren’t any hidden costs.

Why shouldn’t I just employ the PowerMum directly and cut you out?

You can if this makes sense for both you and PowerMum. We think we provide a valuable, cost effective service to our PowerMums and businesses but you can setup your own arrangement outside of MumPower.

Can I see a CV of the mum?
Yes, once we understand your project goals. Once we find a mum appropriate for your needs we will arrange for you to speak with her on the phone and if necessary send you a copy of their CV

Immersion stage Pecha Kucha format presentations

Access videos with this password on Vimeo: fbfb123 Guy Mick Darrel Dan Tim Dennis Chris Beth + Rich Libby Simon Alex